Senior Director, Brand Strategy
As a brand strategist, Jack helps clients define and articulate who they are and how they position themselves and their offerings in the marketplace. This effort is all about storytelling, providing not only guidance for messaging and marketing, but also direction for leadership and the culture of a company.
Jack has over 18 years of branding experience, working with large clients such as GE, Coca-Cola, HP, and Charles Schwab, as well as startups, including Evernote and Solaria. This work ranges broadly from corporate identity to packaging to messaging and retail environments. Notable programs include the packaging design system for GE and a worldwide retail program for HP.
Jack has a Bachelor of Science from MIT in Architecture with a minor in Writing. He enjoys riding bicycles, playing hockey, irony, and donuts.