Founder & Managing Director
Tim is the founder of The Involvement Practice and the architect of Brand Involvement®. Inspired by teachers who made learning both personal and practical for him, he adapted proven learning techniques to the needs of organizational change, creating a proprietary new approach to building employee understanding, ownership and activation of brand and culture.
Ever fascinated with communication in all forms, Tim’s 25 years of diverse corporate experience has spanned work in internal communications, media relations, public relations, new media and visual communications for companies such as GE, Marsh, AAA, NBC, Warner Bros. and Bell Canada.
Before forming The Involvement Practice in 2007, Tim was the Global Director of Brand and Design for GE, where he implemented a top-to-bottom rebranding of the company, building buy-in among its 311,000 employees. He was a regular teacher of brand-building at GE’s executive training center and used involvement to gain culture-changing momentum around the new brand strategy.
An energetic and creative speaker, he’s been a guest lecturer on communication and brand-building issues at Columbia, Cornell, Syracuse, MIT, Northeastern, the University of Virginia, and Ryerson University in Toronto. Known for his unique, experiential speaking engagements, Tim is an in-demand keynoter at conferences and internal company meetings.
A former commercial photographer in his native Canada, Tim is actively involved in the Charlotte community, and draws creative inspiration from his wife and three sons on a daily basis.