Tim McCleary2018-05-15T21:05:17+00:00

about us

Tim McCleary
Founder & Managing Director

Tim is the founder of The Involvement Practice and the architect of Brand Involvement®. Inspired by teachers who made learning both personal and practical for him, he adapted proven learning techniques to the needs of organizational change, creating a proprietary new approach to building employee understanding, ownership and activation of brand and culture.

Ever fascinated with communication in all forms, Tim’s 25 years of diverse corporate experience has spanned work in internal communications, media relations, public relations, new media and visual communications for companies such as GE, Marsh, AAA, NBC, Warner Bros. and Bell Canada.

Before forming The Involvement Practice in 2007, Tim was the Global Director of Brand and Design for GE, where he implemented a top-to-bottom rebranding of the company, building buy-in among its 311,000 employees. He was a regular teacher of brand-building at GE’s executive training center and used involvement to gain culture-changing momentum around the new brand strategy.

An energetic and creative speaker, he’s been a guest lecturer on communication and brand-building issues at Columbia, Cornell, Syracuse, MIT, Northeastern, the University of Virginia, and Ryerson University in Toronto. Known for his unique, experiential speaking engagements, Tim is an in-demand keynoter at conferences and internal company meetings.

A former commercial photographer in his native Canada, Tim is actively involved in the Charlotte community, and draws creative inspiration from his wife and three sons on a daily basis.

Email: tim@theinvolvers.com
Phone: (704) 269-4545

our people can get your people involved

Our energetic, seasoned team members are expert at designing and delivering game-changing involvement programs. We’ve walked in your shoes at some of the world’s largest companies. We know the intricacies of corporate life that compound the challenge of change.

We’ll get into the trenches to understand your specific needs and help you identify the opportunities true employee involvement can bring to your team.

Tim McCleary
Founder & Managing Director

Jim Rush
Strategic Advisor

Matt Olin
Senior Experience Producer

Jim Burke
Senior Director, Communication Strategy

Jack Loh
Senior Director, Brand Strategy

Patrick Kesler
Creative Director

Andrew Federman
Visual Involver

Breah Parker
Visual Involver

Jim Nuttle
Visual Involver

Julie Gieseke
Visual Involver

Liisa Sorsa
Visual Involver

Disa Kauk
Visual Involver


Contact Us